The marketing technologist will ensure marketing strategies complement an organization's overall goals, collaborating with information technology personnel, and selecting the best technology vendors. Marketing technologist may .
Job Summary
The marketing technologist will ensure marketing strategies complement an organization's overall goals, collaborating with information technology personnel, and selecting the best technology vendors. Marketing technologist may assist in creating digital business strategies. Other job responsibilities can include advising clients on technical and creative issues, choosing and implementing solutions like content management or tag management systems, and ensuring safety and trade compliance of systems and products. Marketing technologist can choose publishing systems like WordPress and workflow tools, and may recommend content marketing tools to track and analyze customer data.
Typical Duties and Responsibilities
Maintains and modifies complex systems and/or designs and develops integrated subsystems. Guides users in formulating requirements; analyzes resulting user proposals and conducts feasibility studies. Recommends optimum approach, advises on alternatives and on the implications of new or revised data processing systems. Manages application software, application infrastructure and third party application environments in the assigned field. This includes installation, upgrades and patches, tuning, creating links and interfaces between systems, developing application-specific security, performance monitoring and troubleshooting. Tests, maintains, and monitors system processes using in-house and third party tools. Work must be coordinated with other analysts to ensure integration between systems. Performs problem analysis to resolve system or application issues. Performs complex diagnosis of problems, providing solutions within area of responsibility, and/or through consulting with ITS team members; coordinates implementation of fixes and enhancements. Provides backup for other analysts as required. Responds to critical issues during off hours when necessary. Designs, produces, documents, tests, implements, and maintains Web applications and utilities developed in a variety of languages including ColdFusion, Java, Perl, SQL, HTML, JavaScript and interfacing with numerous data sources such as Access, MS SQL Server, MySQL, Oracle databases. Provides project leadership, coordinating and integrating the work of other analysts, technical personnel and other project participants. Develops project plans, organizes and leads project teams, monitors progress, and evaluates effectiveness. Develops and manages internal procedures, tools, and documents to provide a high level of application integrity and availability and to ensure timely, effective support. This includes writing scope documents, managing source code, and developing technical support standards and procedures. Coordinates work of Programmer Analyst(s) who support the company's systems and applications. Responsibilities include assignment and review of work, mentoring and training. Coordinates work with systems, database, and network administrators, ITS Client Support, Training Team and Helpdesk. Supports users through technical support of the applications, developing procedures and reporting tools, facilitating and coordinating training and other technical support. Creates an environment that promotes end-user self-sufficiency. Works with data custodians and departmental representatives to maintain and enhance information systems across the college. Working as database administrator in enhancing systems by creating database objects, maintaining security, and migrating and managing data. Assists server administrators by configuring and managing installed applications. Plans work in response to planned changes in infrastructure and vendor application support. Reconciles vendor driven enhancements with user requested improvements to determine appropriate level of vendor vs. in-house work necessary to meet user needs. Manages application life cycles by using key needs and upgrades timelines to recommend and schedule projects. Maintains on-going relationships with vendors. Conducts product evaluations, participates in vendor selection, negotiates price and support options, and fosters vendor partnerships. Stays current with technological developments in software development, systems and application support, as well as management and user support practices. This includes reading publications, participating in mail lists and online communities, attending conferences and workshops, and maintaining relationships with colleagues at other colleges and universities.
Required Skills
Excellent technical skills are one of the most essential skills for marketing technologists, as they are responsible for utilizing the best software and tools to communicate an organization's marketing strategy. Relevant technical skills may include marketing automation or CRM, Adobe Analytics, SQL, HTML, JavaScript, and search engine optimization best practices. Creativity is another essential skill for marketing technologists since they assist with the creation of marketing strategies. Marketing technologist will need strong analytical abilities to analyze customer data and determine if strategies are effective in enhancing the customer experience. Strong communication skills are needed in order to collaborate with marketing personnel and interface with customers.
Languages
Italian and English (preferred)
Office Address
Milan or Lecce office
Compensation
Salary, benefits and company stock-option plan will be granted based on the experience level of candidates and on an employee long term agreement.